Wyler Racing and Con-way Freight Back Together In
2007
Sprague to Make Run for Unprecedented Fourth Championship
FORT WORTH, TEXAS - November 2, 2006 – Wyler Racing
and Con-way Freight, an operating unit of Con-way Inc. (NYSE:CNW),
today jointly announced the extension of Con-way Freight’s
partnership with the sponsorship of Wyler’s No. 60 Con-way
Freight Toyota Tundra in the NASCAR Craftsman Truck Series for the
2007 racing season. The announcement was made by Jeff Wyler,
owner of Wyler Racing and David McClimon the president of Con-way
Freight as they prepared to attend the 23rd race of the Series at
the Texas Motor Speedway.
The 2006 season marked the beginning of the partnership between
the two companies which, to date, has netted two poles, two wins
(Memphis and Martinsville) and great pride among the employees of
Con-way Freight.
"The Wyler Team has done a fantastic job for us this season,” said
McClimon. “The primary reason we invested in this marketing
channel was for our employees. We thought they’d
relate to a truck driver and the race events are held around the
United States. That allowed many of our employees to
attend one of the races and they also followed our team on the SPEED
channel. Their response to the program has been overwhelmingly
enthusiastic.”
Wyler Racing also announced that three-time NASCAR Craftsman Truck
Series champion Jack Sprague will be back behind the wheel of the
Con-way Freight machine in 2007. Sprague is arguably the greatest
driver in the 11-year history of the Craftsman Truck Series with
29 career poles and 27 career wins. He is also the all-time
series leader in race winnings, top-fives, top-10’s, miles
led and miles completed.
“I
am really excited that Con-way Freight has extended their relationship
with Wyler Racing and their No. 60 Toyota,” said Sprague. “I
have had a lot of great sponsors during my career and Con-way ranks
right up there on the top of the list for me. The cultures
of the Wyler’s and Con-way organizations are a very good match
and I am the lucky driver to work with these two great organizations. Although
we have two wins and two poles, we have not had the success that
we had hoped for this season and we all look forward to chasing that coveted
fourth championship in 2007.”
Wyler Racing, which opened its doors in June 2005, has competed
in 37 NASCAR Craftsman Truck Series events with the two wins and
poles with Sprague. In 2006 the team has garnered eight top-five
and eleven top 10 finishes.
“We are still relatively new to the ownership side of this
sport,” stated Wyler Racing owner Jeff Wyler. “But
we could not have hand picked a better partner out of the gate than
Con-way Freight. Their management is so supportive of this
team and the enthusiasm we see each week at the track with their
employees and customers is unmatched in this sport. We have
had some good times during this first year of our partnership but
we look to even greater things in the future between us.”
Con-way
Freight has over 20,000 employees who are located throughout the
United States, Canada and Mexico. The company said that employees
in all three countries followed Sprague through television, radio
and the Internet. The pairing with Wyler Racing and the
NASCAR Craftsman Truck Series has been a win-win with on-track performance
and with their employees.
“I’ve received e-mail contacts from people throughout
our network from the day we announced the sponsorship and as the
race season has progressed”, said Ned Moritz, vice president,
marketing for Con-way Inc. “There’s has been continuing
excitement about the program, and that’s just what we wanted. We
changed the name and logo of our company this year. We needed
a platform that would help unite our employees. The Wyler Team
caught their interest and enthusiasm. They got hooked on Jack
and he’s now part of the family. It’s been a great
marketing investment.”
Con-way extended its use of the Wyler race
team by incorporating Sprague and his daughter Paige on a poster
they distributed in their annual red ribbon campaign. For
seventeen years Con-way Freight has supported the annual anti-drug
campaign by having its employees, many with the company’s trucks,
deliver red ribbons to elementary schools throughout the United
States. This year in the annual October period Con-way
included posters showing Jack and Paige Sprague with a message to
remain drug free.
Another campaign using Sprague's image was used amongst employees
to allow them to compete to become “honorary pit crew members” at
each of the Series' 25 races. Thousands of cut-outs of Sprague’s
head and shoulders were printed and distributed to the employees. They
were encouraged to be creative and take pictures of themselves with
the cardboard Sprague as they were at home, on vacation, visiting
friends and family and other fun scenes.
“The
creativity was impressive,” says Terry Riordan, director of
human resources for Con-way Freight. “We’d pick
the best three for each race and then send them to Jack Sprague to
pick his favorite. We had hundreds of entries. It engaged the
employees and was a lot of fun.”
The real fun was had by the winners of the contest. Two employees
were chosen for each race. They were introduced to the
entire Wyler team. Tony Furr, crew chief for the No. 60, and the
entire Wyler Racing pit crew took the Con-way employee
into the pits during the races and gave them assignments that would
support them when they jumped the wall to service the No. 60 truck
during a pit stop.
“NASCAR, the Craftsman Truck Series, and the Wyler Team have
been a winning combination for Con-way. We’ve excited
our employees, we’ve found a large NASCAR fan base amongst
our customers and we’ve had a lot of fun,” said McClimon. “We’re
looking forward to another great year of racing in 2007.”
Con-way Freight is a transportation and services company that provides
day-definite less-than-truckload freight delivery services for commercial
and industrial businesses in the United States, Canada, Puerto Rico
and Mexico. All Con-way Freight operating components are ISO
certified for 9001 and 14001, C-TPAT/PIP, ACE and CSA certified and
FAST highway carriers.
Con-way Freight is a subsidiary of San Mateo, California-based Con-way
Inc. (NYSE: CNW), a $4.2 billion freight transportation, logistics,
supply chain management and trailer manufacturing company. Further
information about Con-way Freight and additional press releases are
available via the Internet at… www.con-way.com.